California: Apple Inc scheduled a special event on 15th September with fans and investors expecting a refresh in the lineup of some of the company’s main products.
While Apple is using its September events to showcase its most significant products, new versions of iPhone handsets might still take time as the company in July had flagged a delay of a few weeks from the usual timeline.
Other products generally revealed in September include new versions of Apple Watch and iPad.
The event will be broadcast live on the company’s website from its campus in Cupertino, California, Apple said, without providing additional information.
Apple, known for splashy introduces with hundreds of journalists at its campus, would be forced to tone bring down some of the thrill this year with the event running virtually for the first time due to CoronaVirus pandemic.
Apple’s marketing chief tweeted “See you in 7 days”
“I wouldn’t count on the iPhone 12 being part of any unveiling. With so much hype around the expected 5G capability, timing will be everything and this delay could prove a big issue for Apple,” Investing.com analyst Haris Anwar said.
“If they’re unable to launch in October, then it could seriously hurt sales in the crucial holiday season, where many will be looking to replace their phones with newer models,” Anwar added.
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